数字营销经理面议

职位描述

岗位职责:

Digital Marketing Manager Location: Shanghai

SUMMARY:The Digital Marketing Manager will be responsible for branding and communication based on digital channels/platforms, including website management and traffic driving, digital leads generation, social media and owned media management and engagement increasing, content marketing strategy and production, digital campaigns planning and execution, webinars, precise marketing, corporate communication and internal communication. This role will also support E-Commerce traffic driving and campaigns.

MINIMUM EDUCATION (including licenses, certifications, designations, etc.):
1.Bachelor’s Degree and above, preferably in Marketing, Communications, Journalism, Public Relations, Social Media, Design, Producer, English Literature, Interpretation，Economy, Finance, Statistics
2.5-10 years working experience


ESSENTIAL FUNCTIONS:
1.Manage official Website, SEO, SEM, EPR, Social Media, Owned Media, SCRM, ABM, Video Account and other official branding and communication platforms
2.Primary contact & internal technical expert on Baidu Analytics, Website CMS, Digital Asset Management (DAM), MKT Automation Platforms, WeChat Accounts, Webinar Platforms, Video/Short Video Accounts
3.Identify and execute on opportunities for new content, including multimedia, video, short video.
4.Understand individual BU technology needs and support the creation of digital solutions using the approved KI digital marketing toolset.
5.Deliver digital reports on key metrics and offer insights
6.Work collaboratively with a diverse team on cross-organizational to develop integrated marketing strategies and digital marketing plans and campaigns; and execute the plans that support branding and market expansion.
7.Develop quarterly Digital News or Marketing Newsletter to provide tech insights/ideas/trends and projects updates.


OTHER FUNCTIONS:
1.Working with outside agencies and vendors.
2.Working as project manager or team member for Digital Transformation projects, such as Customer Portal, E-Commerce, TMS, CRM, CDP, loyalty program, etc.
3.Other job-related duties as assigned.


ESSENTIAL SKILLS & EXPERIENCES:
1.Previous corporate or agency experience in marketing/advertising, communications/PR, digital, social media is highly desired.
2.Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently in order to meet deadlines.
3.A reliable, flexible, self-starter with strong initiative and the ability to maintain a professional demeanor while working under pressure as there is a high level of accountability for one’s work.
4.High attention to detail, high accuracy, and some analytical abilities.
5.The ability to present ideas effectively and communicate well with customers, vendors, peers and all levels of management.
6.Demonstrated achievement of meeting marketing objectives.
7.Strong interpersonal skills and ability to work effectively in a diverse team environment.
8.Excellent verbal and written communication skills, problem-solving skills, and critical-thinking skills.
9.Intermediate proficiency in Word, Excel, and PowerPoint. Other software may be required.
10.Must have a marketing mentality as it relates to marketing products in the industry, with the ability to gather key information and translate into an exceptional promotional piece.
11.A high degree of personal motivation, a desire to make an immediate contribution, and possession of a distinct sense of urgency.
12.Ability to adapt to a changing work environment.

公司介绍

建明是一家位于美国的全球跨国企业，致力于可持续地改善生活质量，让全球80%的人每天受益于建明的产品与服务。公司服务涵盖人类、动物健康和营养、水产科技、宠物食品、食品技术、作物技术和纺织工业市场。 建明成立于1961年，在全球90个国家拥有2800多名员工，业务遍及比利时、巴西、中国、印度、意大利、俄罗斯、圣马力诺、新加坡、南非和美国。半个多世纪以来，建明凭借自身的科技和创新为120多个国家的客户提供产品解决方案。 建明1984年进入中国，设立建明（中国）科技有限公司，陆续在珠海、北京和上海建立总部与分公司，将全球产品和服务引入到中国，成功实现“产品与服务的本土化”，成为动物营养与健康领域的领先者。 建明中国重视企业文化建设、和谐的员工关系,着力为所有员工提供良好的工作环境和个人培训发展机会,并因此荣膺“首届珠海市***雇主”、“珠海市重点企业技术中心”、“博士后科研工作站”、“高新技术企业”、“珠海金湾区科技创新企业”和“2018金湾区优势制造企业Top20" 等多项荣誉称号. 公司为员工提供五险一金、员工意外保险、年度体检、周末双休、免费上下班车、免费工作餐、员工俱乐部活动, 办理珠海户籍调入, 员工按公司政策享受带薪年假、婚假、产假和看护假。 珠海总部广东珠海市三灶镇琴石路25号 邮编:519040 电话：86-756-3989 000 传真: 86-756-3989 001

工作地址